← Writing

Building11 Jul 20269 min

Shipping a landing page in a weekend, honestly

Saturday morning went to copy. Not writing it — deciding what the page was allowed to claim. That is the real work and it never appears in the commit history.

The build itself was five hours. The comparables table took another two, mostly because honest data is harder to lay out than invented data.

Next time I would skip the animation and spend the hour on the FAQ instead. Buyers read the FAQ.